08. Quiz: Business Lifecycle

Quiz: Business Lifecycle

Remember every stage in a business lifecycle requires different marketing approaches. Let's think about how you would focus your marketing efforts for each stage of a company's lifecycle.

Let's identify the true and false statements related to a business’ lifecycle.

Quiz Question:

If your company is in the Startup stage of the business lifecycle, as a marketer you will be most focused on understanding if there is sustainable interest in your product or service?

SOLUTION: True

Quiz Question:

If your company is in the Growth stage of the business lifecycle, as a marketer you will be most focused on return on investment and lifetime value of a customer.
SOLUTION: False

Quiz Question:

If your company is in the Decline stage of the business lifecycle, as a marketer you will be most focused on retention and new growth initiatives.
SOLUTION: True

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